Hold up the burned matches and say, "These represent the sisters in our R.S. who no longer worship with us. Their testimony light once burned brightly, but has gradually become cold. Do you think it is possible to relight a once lit match?"
[They will answer, 'yes'] "The same is true of these sisters [Ward members]. If I were to continually contact a lit match again and again to these burned-out ones; the warmth generated could eventually 're-light'the relationship and let the light of the gospel burn brightly once again."
Point out that by consistent attention and love [think Visiting Teaching, Home teaching, friendshipping, sincere love] we can help bring them 'back to the fold'.